2017 Show Us Your Heart fundraising Campaign

Lily the puppy believes in helping homeless animals in her community.

All of our New Brunswick stores are gearing up once again for our biggest fundraising campaign of the year: Show Us Your Heart. Starting February 10th until February 26th we will be asking customers to donate to support local animal shelters. Every year, Global Pet Foods locations across Canada join forces to help raise much needed funds and awareness for animal shelters and pet rescue groups throughout Canada.

Since it’s inception, the Show Us Your Heart Fundraiser has raised over $1,250,000 for homeless animals in Canada. Global Pet Foods will match every $1 donation made in store.

With our newest store opening this past March in Fredericton (102 Main Street), we now have 6 stores in competition to help raise money for homeless animals (friendly competition of course).  The goal this year is to raise $11,000 across our 6 stores (before contributions from Global Pet Foods).

Two men found Ajax abandoned, starving and near death in a show bank and called Ca-R-Ma Fredericton. He is now healthy and happy in his “furever” home.

Ajax is just one example out hundreds of animals in New Brunswick who would die if not rescued. Ajax is a just a kitten and was found in a snowbank, frostbitten, hungry and near death. Luckily the two men who found him contacted Ca-R-Ma Fredericton and they were able to get Ajax the medical care he needed. Ajax had frostbitten feet and had most of his tail amputated due to frostbite. He has since recovered, been adopted and is now enjoying the happy life he deserves with his forever family. There are so many animals like Ajax that are rescued and require special attention and surgeries that aren’t covered by adoption fees.  Even the smallest donation made during Show Us Your Heart™ can make a big difference to animals like Ajax and the people who care for them. To help homeless pets in New Brunswick, visit any Global Pet Foods store from February 10th -26th to donate.

Many of our stores will be hosting in-store adopt-a-thons throughout the three weekends of the campaign to help raise awareness and perhaps help some animals find their forever homes! Check out our Facebook page for updates about these in-store events.

This year our stores have partnered with local SPCA’s and Ca-R-Ma (Cat Rescue Maritimes) groups for Show Us Your Heart.

SPCA stands for the Society for the Preventions of Cruelty to Animals. Each branch provides shelter for homeless animals until they be adopted. They also spay/neuter animals, advocate for responsible pet guardianship. The SPCA relies on donations from the community to keep their facilities open and to care for homeless animals.

Ca-R-Ma is completely volunteer driven. They rely solely on donations to cover the cost of foster cats and vet bills. We believe in supporting this organization because they do great work helping kittens and cats that have been abandoned or are feral. All funds are used for the care of the animals and operation of the organization. There are many animals who come to the rescue organizations in bad shape, especially this time of year when frostbite is so prevalent. As a result the kitties need costly surgeries on top of the already high price of feeding, spay/neutering, and vaccinating.

The following are the specific rescues that 100% of donations from each store will go to.

Moncton- Ca-R-Ma Moncton

Dieppe- The Greater Moncton SPCA

Saint John East- Ca-R-Ma Saint John

Saint John West- Ca-R-Ma Saint John

Fredericton North- The Fredericton SPCA

Fredericton South- Ca-R-Ma Fredericton


“Animals don’t have anyone to speak for them so we have to step up”. – W. Brett Wilson (past campaign spokesperson)

Show us how big your heart is New Brunswick! Support animals in need, and let’s make this the most successful Show Us Your Heart Campaign yet!